Human Tax Expert

 

Let’s be honest. No one likes tax season (sorry, CPA’s), but at least Intuit makes it palatable with their time-saving, stress-reducing TurboTax software. As this year’s Uncle Sam season approached, our friends at Veracity Colab reach out to help them produce, direct and shoot a live-action commercial for TurboTax’s new Human Tax Expert offering. This bold feature lets people speak to a live CPA, EA or Tax Attorney directly through the TurboTax app.

 

This commercial was our second collaboration with TurboTax and the Veracity Colab team after the "Story of Your Year" campaign, which you can find below. Thanks, Team Veracity!

---

Credits

 

· Director – Thomas Kranzle

· Producer – Sara Vander Horn

· DP – Tye French

· Agency – Veracity Colab

---