Science of Success

Meet Dr. Rolf, 'scientist' extraordinaire and the new face of Firefly Insurance. When Firefly approached us to help them reach more independent insurance agents (a very niche market) we needed to develop a character that could speak to esoteric concepts in a way that also made them fun and memorable. Hence, Dr. Rolf, a professor who studies the science of success (as it pertains to independent insurance agents), was born.

Developed by Thomas Kranzle and written by James Perry (who also plays Dr. Rolf), this campaign covers a longer-form brand video, several topic-specific shorts, and preroll ads for social and streaming platforms. All told, we produced ten assets in one studio shoot day and have to thank our fantastic Production Designer, Gillas Correra, for bringing all these odd gags and props to life. 

Credits

· Writer – James Perry

· Director – Thomas Kranzle

· Producer – Kevin Berrera

· Production Designer – Gillas Correra

· Director, Post Production - Scott Middough

· Creative Studio – Nice With It