Global Brand Assets

 

As a key production partner for Liv Cycling, we have been honored to work with the brand for over eight years to further inclusion in the world of cycling. Each year we develop a multitude of films and digital assets centered around their Liv Committed campaign messaging. Among the diverse heartfelt stories of commitment you’ll find here; Ayesha McGowan's journey as a black woman in the male-dominated and white world of professional cycling. Radka Kahlefeldt—who showed up at the 70.3 Ironman in Davao, eleven weeks after giving birth, and won. A personal portrait of the Afghan Women's National Cycling Team, nominated as Adventurers of the Year, 2016, by National Geographic. And a documentary on the first all-woman-supported team to complete the legendary Absa Cape Epic.

 

We are committed to helping this growing brand celebrate, motivate and build up the cycling community. Our storytelling begins with real women in mind and spans campaigns, product films, instructional videos, and social content. Our approach is intentionally visceral, designed to capture the full experience, freedom, and emotion that come from cycling. This is about more than a bicycle, it’s about a common bond and a better tomorrow.

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Credits

 

· Director (Ayesha McGowan) – Ryan Espinosa

· Director (Devote, Langma) – Thomas Kranzle

· Director (Radka Kahlefeldt) – Corey Donaldson

· Director (Intrigue XE+) – Tye French

· Writer – Angela Reid

· Producer (All) – Sara Vander Horn

· DP (Ayesha McGowan) – Ryan Wermich

· DP (Devote, Langma) – Thomas Kranzle

· DP (Radka Kahlefeldt) – Caleb Ware

· DP (Intrigue XE+) – Tye French

· Creative Studio – Nice With It, Bumpercrop Studio

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