Product Launch Content

 

In partnership with Liv Cycling, the VV team helped develop creative, produce, and edit content for the launch of their new Lurra hardtail mountain bike. The Lurra is fun, inclusive (beginner to expert), and fast. As such, we wanted the vibes of the film to match the spirit and ethos of the bike. To accomplish this we tapped the duo of Sarah "Eddie" Edwards and Geneva Mayall (adventure lovers, Bend locals, and best friends since grade school) to help bring the stoke. The launch film and associated social reels focus on their story yet simultaneously encompass everything that is great about the Lurra. The final result is a one-of-a-kind product launch film (plus social content) that makes the genre fun...finally!

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Credits

 

· CD - Scott Middough & Thomas Kranzle

· Director/DP – Tate Larrick

· Producer – Sara Vander Horn

· PM – Abby June

· Operator – Jordyn Romero

· Editor – Liz Astra

· Audio Mix - Scott Middough

· Color – Tye French

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