Coors VR

 

Imagine. There’s a light at the end of the tunnel. You’re kitted, fitted and listening to the unmistakable soundtrack of 50,000 adoring fans. This is what every Trojan feels before entering USC's Los Angeles Memorial Coliseum. A battle is about to take place, the only caveats being that these sworn enemies are childhood friends, and those white flags don’t mean surrender, they mean it's on. Danger, glory and cold-filtered bragging rights are theirs for the taking. No one, anywhere, can get you closer than this.

 

Crafted for the launch of the Coors Light XP app, this film was one of several VR experiences we created to illustrate prizes users could win; A private flag football game day for you and your friends at the LA Memorial Coliseum. A private tour of the Texas Longhorns stadium and locker room with Jordan Shipley. A block-busting private tailgate party for you and one hundred of your closest friends inside the Florida Gators compound. Both the app and VR experiences were a huge success for Coors Light, boosting downloads and engagement across multiple platforms.

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Credits

 

· Director – Thomas Kranzle

· DP – Adam Donald

· Producer – Jake Wasserman

· Agency – The Foundry

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