Specialized Product Photography

Project Snapshot

How do you convey the light weight of a technical product through a photograph? Suspend it mid-air to make it feel weightless! Using a very specialized production process (hanging the product from fishing lines), we were able to create a set of gorgeous images for Specialized that focused on beautifully intricate product details. That which makes a product photo great are sometimes those ‘unseen elements’ – in this case, the ground.