California 101

 

Visit California's California 101 series is intended to do exactly what it sounds like, give potential visitors to the Golden State a high-level overview of key regions within the state. We shot 38 episodes, across 170 locations in six months. Postproduction was running simultaneously as we staggered the release of episodes throughout our production window. Each episode follows talent as they explore key attractions, dining destinations, and a premiere place to stay within each destination.

 

The sizzle reel above is comprised of some of our favorite moments from the series, which was distributed on Visit California's California 101 microsite, via inflight entertainment, YouTube, and on their social media channels. All told, the series garnered over 57M impressions globally and continues to engage viewers at: https://www.visitcalifornia.com/things-to-do/california-101/

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Credits

 

· Director – Thomas Kranzle, Tye French

· DP – Tye French, Ian Matthews

· Producer – Sara Vander Horn

· Agency – Merideth

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