Featured case study
Liv x Langma
A get-out-of-jail-free card for gravity.
Langma is the Tibetan name for Everest, “Mother goddess of the earth.” She allows climbers to transcend, to rise above. This is also the ultralight promise of the Liv Langma, a thoroughbred race machine. In an alpine setting, it’s a get-out-of-jail-free card for gravity.
We open on the flatlands, pebbles being moved by a light breeze. From this relative calm, we cut to something diametrically opposed: the summit of a 14,000’ peak, encased in a winter storm, cruel and punishing, a symbol of the beast this ride will soon become.
All we hear is a hollow wind, a centrifugal force, and a heartbeat. Our creative treatment remains central throughout; near space as a destination, the natural attraction away from earth as the tether of gravitational forces snap, something weightless. In essence, a launch sequence is underway, and the sound barrier is being ripped apart.