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Ford F-150 x Offroad Adventure

Foot loose in Moab with the 2017 Ford F-150

Ford says the 2017 F-150 is a wake-up call for every full size truck out there, and they’re not joking. Up, down, over and around, the new 3.5L Ecoboost engine, paired with a 10-speed tranny and wrapped in aluminum was turning heads and tackling serious terrain, even with a trailer in tow.

Ford F-150 x Work & Play
Ford F-150 x Work & Play

Ford F-150 x Features
Ford F-150 x Features

Meet a Ford family
Meet a Ford family

Our approach centered on the owners of Western Spirit Cycling, including Kip, their rip-roaring, ever-curious eleven year old. With a full fleet of Fords, we focused on why they chose the F-150 for personal use. Each feature received its own special stage, from the twin-panel Moonroof to Pro Trailer Backup Assist—so easy even a pro mountain biker could use it!

We broke the Ford series down (don’t worry, the truck was fine) into three highly-addictive stand-alone episodes. This is branded entertainment at its finest; viewers are just as likely to head out to the Ford dealership as they are to book a trip to Utah.

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