Joby

We love working with innovative startup companies. Joby is no exception. The company, predominantly known for their flexible-legged tripod, has taken the prosumer photography market by storm in the last year. By totally rethinking the way a tripod is engineered, the company has given outdoor enthusiasts an upgraded alternative for shooting film and photography on the go.

A Tripod For Action Sports

Joby approached us with a unique and exciting challenge: develop a robust collection of images to help propel their rebel tripod into the highly competitive photography market. As it turns out, the flexible-legged tripod provides particularly significant value in the action-sports category due to its ability to get hard-to-reach and too-dangerous-to-reach vantage points. Therefore, much of the imagery must exemplify youthful authenticity for the action sports demographic while still maintaining an approachable face for the professional market. Working with Joby’s marketing director, we identified three primary objectives for the imagery:

Educate the viewer on the tripod’s reliability and utility in dangerous and hard-to-reach locations
Reveal the high-quality photography the product helps to capture
Position the product as a best-in-class solution for the action-sports industries

Images Often Teach Better Than Words

As action sports fanatics ourselves, our team was especially enthusiastic about taking this product to its limits in front of the lens. We chose to bring the Garillapod into a variety of arenas including skateboarding, moto-cross, mountain biking, travel, and lifestyle to depict its unique application in each setting. While extreme sports are incredibly fun to shoot, they can present a certain degree of danger to capture the right shots. By configuring the Garillapod around precarious items (posts, limbs, trains, and even a Vespa) and shooting with remotes, we were able to get into some fascinating locations!

The family of images feature an array of cameras ranging from small consumer digital units, to the much larger professional XD-Cam EX. With the viewfinder visible in many of the shots, the audience is able to see the image being captured as well as the location of the tripod in its rugged environment. The resulting images successfully educated the audience how to use the tripod, how it is unique from it’s competition, and exemplifies the high quality photos and video made possible by the product. Go ahead and preview a few of the images below and be sure to check out the all-new Joby.com!